ON ASSIGNMENT: ANDY PALMER, CEO OF ASTON MARTIN - studiomakishima

Dr. Andrew Charles Palmer, CEO of Aston Martin, Tokyo, January 2015.

You can draw many parallels between the brand of camera I photograph with, Hasselblad and Aston Martin.  Here are two companies with legendary and fabled histories which have not faired so well in modern times.  When I met Andy Palmer he immediately noticed my camera and asked if that was a Hasselblad.  His genuine curiosity and interest perhaps parallel the way that many people are rediscovering Aston Martin thanks to the vision of Andy Palmer who has once again made the brand truly exciting.  During this interview he spoke extensively about Aston Martin or rather his own personal visual interpretation of what an Aston Martin SUV should and shouldn't look like.  I really admire his vision not just as a CEO but as a person who has a solid understanding and appreciation of good design and engineering.  

Whenever I take someones portrait I do my best to study who they are either by simply talking to them, or in this case where I had little time to talk to him, I did a bit of research.  If you look into Dr. Palmer's academic history you will find he has an extensive background in Engineering.  Luckily it happened to be that the shadows that were cast inside the meeting room where we were holding the interview had a very mechanical/engineering feel to it which I loved. As the interview concluded I had Andy remain seated from the position of where the interviewer was and took this from across the table.    

"This is not the SUV we want at Aston!" Dr. Palmer exclaims.

"This is not the SUV we want at Aston!" Dr. Palmer exclaims.

"Now this is how an Aston Martin SUV should be proportioned."

"Now this is how an Aston Martin SUV should be proportioned."

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